Gift packaging design

This book includes gift packaging works designed by excellent designers and design studios around the world, such as gift box design, gift bag design and wrapping paper design. It respectively analyses gift packaging through the following aspects: summary of gift packaging design, elements of packaging design, figurative design in gift packaging, and the form and style of gift packaging. In the chapter of case studies, it highlights the ingenious creativity of each work and shows a colourful world of gift packaging.