Let your data speak
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Let your data speak

Editions EMS GEODIF
Format Broché

Auteur : Jean Moscarola
30,33 €
TTC Livraison sous 15 jours
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Description

Data include texts, articles, books or documents, numbers in economics or statistics, conversations, interviews, questionnaires, images, and anything we see or observe. We apply our culture and knowledge to approach them so we can understand the world or take action. This book presents the quantitative and qualitative methods used in the social sciences to produce knowledge by combining theoretical conceptualization with empirical observations &ndash in other words, making data speak in the spirit of the scientific method! On the basis of numerous examples, it highlights the complementary nature of these methods and gives readers the understanding they need to identify the most appropriate methodology for the particular research question and field. There is an emphasis on online technologies and artificial intelligence, which provide an opportunity to combine quantitative and qualitative approaches and stimulate the development of traditional approaches. This book is intended both for students who are just discovering these methods and want to learn how to implement them and for experienced researchers and research directors. They will find a wealth of material that will help them polish their research practices and enhance their skillsets

Caractéristiques

9782376875741
14 cm
22 cm
1.60 cm
0.36 kg
10 Produits
Caractéristiques
Format
Broché
Auteur(s)
Jean Moscarola
Collection
Business Science Institute
Date de parution
10/03/2022
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